Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs
Posted in: Uncategorized
Microsoft is taking its war with Google up a notch.
The company is introducing a TV, print, billboard and online consumer public awareness campaign today, and while it doesn’t mention Google by name, the effort is focused on two markets where the search giant might be exposed: Washington, DC, where federal policy makers live, and Kansas City, MO, where Google has rolled out Google Fiber.
The campaign is Redmond’s latest attempt to promote a public conversation about online privacy, and to show consumers how to control their information in Microsoft products such as Bing, Internet Explorer, Windows 8, Windows Phone and Xbox. The campaign, which uses the theme “Your Privacy Type,” urges consumers to visit Microsoft’s privacy site to take a quiz on what kinds of information they’re willing to provide in exchange for services.
Post a Comment