Jun 18

Microsoft Builds Its Own iAd for Windows 8 Apps

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Microsoft is creating its own new native ad formats for Windows 8, not unlike Apple’s iAd, which is designed to increase ad revenue in the iOS ecosystem.

The new ads — which will be unveiled Tuesday at the Cannes Lions International Festival of Creativity — will revisit what a banner can be on Windows 8 devices, whether they’re desktop computers, tablets or mobile phones. One question: do advertisers Windows 8 enough to do custom creative for it?

The software giant is showing off the prototypes developed with brands and agencies, including All Saints, Dell, Universal McCann and VML. 

Continue reading at AdAge.com

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