Microsoft Agency Review Pushes on Despite Marketing Leadership Shakeup
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Microsoft’s massive global agency review is moving right along despite marketing leadership changes that moved Mark Penn, a key decision-maker in the review, to a chief strategy officer role and returned Chris Capossela to the role of chief marketing officer.
Participating agencies had their first meeting with the tech giant this week in D.C., where Mr. Penn is based, according to people familiar with the matter. Next are regional meetings in Shanghai and London. Final presentations are set for April 9 and 10 in the U.S.
The final presentations were originally expected to happen in D.C., but they’re now moving to the Seattle area, people familiar with the matter said. That’s where Mr. Capossela, a 23-year Microsoft vet who served in a top marketing role between 2011 and 2013, is based.
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