Hasta La Creative!

What tipped the scales in favor of a candidate for the Michigan Supreme Court in a closely run election? Her campaign team surmises that a heavy helping of Facebook ads during the home stretch of the race played an outsize role.

Democrat Bridget Mary McCormack was ultimately the top vote-getter in a field of seven candidates running for two full-term seats on the bench. Her roughly 1.53 million votes edged out the other winner, Republican incumbent Stephen Markman, by more than 30,000 votes. (The first and second runners-up had roughly 1.4 million votes apiece.)

Ms. McCormack’s campaign manager, Jon Hoadley, finds her margin of victory all the more surprising because of the onslaught on negative TV ads paid for by a Washington, D.C.-based group called the Judicial Crisis Network that were aimed at Ms. McCormack, a University of Michigan law professor, during the final week of the campaign. (The ad featured the mother of a deceased American soldier and homed in on Ms. McCormack’s offer to represent Guantanamo detainees.)

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