Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers

Last year, Michelob Ultra Pure Gold, Anheuser-Busch’s first USDA certified organic beer, decided to keep quiet and use actress Zoe Kravitz in its Super Bowl spot designed to trigger ASMR (autonomous sensory meridian response). In this year’s 60-second ad, Michelob Ultra Pure Gold is ditching the traditional celebrity-based approach and instead highlighting a new program,…

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