Sep
29
Michelin X-ice: A real hero
Posted in: Uncategorized
You put a lot of care and effort into the tires you choose – it’s just one of the many ways you care for and protect your family. But your efforts often go unnoticed. Michelin wants to change that. So, this campaign is an ode to you, the dads and moms of the world who go the extra mile to ensure their families are safe and comfortable, winter after winter. Your loved ones might not notice the many ways you show you care… but we do.
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