Hasta La Creative!

Earlier this month, Michael Ma joined Betterment, a mission-orientated online investing platform designed to help users reach personal goals, as the startup’s chief growth officer.

In this role, Mr. Ma, who previously ran retail advertising and prospect marketing at Vanguard Group, a nonprofit, customer-owned investment company, will focus on several areas of development, including customer acquisition, user experience, messaging and increasing users’ overall investment size.

Mr. Ma’s first task is to take a deeper look at content and community. “It’s a grassroots-type of effort,” he said. “It’s going to succeed because of the passionate user base and the content they create around [the service].”

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