Mich Ultra debuts fruity beer and Priceline sidelines Shatner (again): Marketer's Brief
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Shatner takes the backseat
It’s spring-break season, and the travel agencies are ramping up the marketing. Earlier this month, Orbitz returned to TV for the first time in nearly a decade with a campaign from Havas Chicago. Now, Booking Holdings-owned Priceline is rolling out work, its first with new creative AOR Grip Limited, based in Toronto. The first spot, which stars actress Kelly Cuoco, hits on some familiar joke fodder like family reunions, barbecuing sports fans and romantic pottery sessions.
Priceline had been fronted by William Shatner. The actor has a way of coming back, though. The brand killed off his “Negotiator” character in 2012, but then quickly resurrected him. He was in Priceline ads as recently as last year. “While Kaley Cuoco is now the Priceline spokesperson, we do indeed still have a relationship with Mr. Shatner,” Priceline stated.
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