Hasta La Creative!

A new spot for Anolon X required a unique combination of ingredients to “Make It Great,” both on screen and behind the scenes. To bring the spots to life, Illuminator Founder and ECD John Reid turned to kaboom productions and James Lovick, a director known for artful tabletop woven seamlessly into visual narratives. With kaboom headquartered in the U.S. and Lovick in the UK, kaboom partnered with London-based company Madam as the on-the-ground production partner.

James’ meticulous planning and eye, along with the robust production support by both Madam and kaboom, translated into a carefully curated approach to capturing numerous composed shots in quick succession. Starring cook and British personality, Hersha Verity, the film was shot in a London kitchen studio with agency and client all attending the shoot remotely.