Hasta La Creative!

We haven’t seen the last of Melbourne Metro Trains’ “Dumb Ways to Die” characters. The morbidly cute critters are back on the scene, appearing in outdoor ads and train wraps to wish commuters a happy, and safe, holiday season.

Metro marketing manager Chloe Alsop said the new posters, postcards and six-car train wrap reflect a “very Aussie” style of holiday theme: Rather than sipping coca by the fire, the characters are barbecuing and frolicking (in Santa gear) on the beach.

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