Mar
17
Meta Taps Zefr for Independent Brand Suitability Reporting on Facebook Feed
Posted in: UncategorizedBrand suitability provider Zefr will be Meta’s initial partner for providing independent reporting on the context in which ads appear on Facebook Feed. Meta said Zefr was selected after an extensive vetting process, and the two companies will collaborate on developing a solution to measure and verify the suitability of adjacent content to ads in…
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