Merkle Will Spend $1 Billion on Acquisitions in Next Five Years
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Merkle may be much smaller than its competitors, but the firm is preparing for a growth spurt. The privately held marketing data-services company has set aside $1 billion for acquisitions over the next five years and plans two of those purchases in the next three to four months.
“What we would acquire are technology-enabled services businesses. That’s what we like,” said Merkle CEO David Williams in an interview with Ad Age earlier this week about the company’s long-term plans. “We’ve actually earmarked about $1 billion in capital to spend on acquisitions in the next five years.”
Mr. Williams said he’s shooting for companies that would help Merkle address needs for mid-funnel marketing. That could result in purchases of companies that enable emerging digital efforts like native advertising and video, he said.
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