Merkle Lures Razorfish Chief Operating Officer Komasinski
Posted in: UncategorizedSmall but rapidly-growing marketing data and digital services firm Merkle has been busy poaching agency executives. Omnicom’s Resolution Media and iCrossing have lost top executives to the performance-focused Maryland firm, and now Razorfish North America joins the list.
New Merkle Chief Operating Officer Michael Komasinski said his brief background at Razorfish, where he served as chief operating officer from January 2014 until May of this year, will influence the approach he takes to establishing best practices and standards for Merkle’s recently-acquired companies such as Chicago-based direct agency New Control and search agency Periscopix, which calls London home.
In addition to overseeing company-wide standards for things like resource management, Mr. Komasinski said integrating tech platforms that have come from Merkle’s acquisitions is also on the agenda.
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