Hasta La Creative!

Mercedes, wasn’t the name of our founder or a big motor company.
It was the name of a daughter whose father was in love with automobiles, Emil Jellinek.

To honour his name, we change our name to his on this Fathers’ Day. We published an announcement film and as a first in the brand’s history, changed our name on all of our social media channels where we interact with 3 million followers combined.

By telling a unique story in our communication, we successfully separated our work from regular celebration hub. We managed to celebrate this meaningful day in our own style, by telling our own story.