Jun
16
Men's Health Enters Meal-Delivery Kit Business With Chef'd Partnership
Posted in: Uncategorized
Men’s Health wants to grocery shop for its readers.
The magazine is teaming up with Chef’d, a startup in the emerging meal-delivery kit market, to bring Men’s Health branded meals directly to consumers’ homes.
Meal-delivery kits are a growing business. In the last several years, a handful of startups have carved out a niche delivering the exact ingredients needed to make a recipe. Among the largest in this space is Blue Apron, which last week closed a $135 million funding round. The company says that values it at about $2 billion. (Ad Age recently toured Blue Apron’s test kitchen.)
Post a Comment