Hasta La Creative!

Members-only e-commerce startup Jet.com made its public debut Tuesday and kicked off a $100 million marketing blitz to introduce the retailer to the nation.

The online marketplace, started by Diapers.com founder Marc Lore, aims to offer the lowest prices by shipping and storing inventory more efficiently and passing the savings on to shoppers. Like Costco, Jet’s profit will come solely from annual membership dues. The company, which has been billed as a rival to Amazon, charges $49.99 per year — half the price of Amazon’s competing $99 Prime subscription service.

In March, chief customer officer Liza Landsman, who oversees marketing, was tasked with attracting the widest possible audience to the site. To do that, the startup plans to spend $100 million on marketing over the next 12 months. The ads will tout Jet’s club-price savings alongside the message that consumers don’t have to sacrifice savings for quality.

Continue reading at AdAge.com