Melanoma International Foundation: The sun is not racist

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Melanoma International Foundation

There’s a common misconception that due to noticeable sunburns, only lighter shades of skin are at risk of contracting melanoma. The Sun Is Not Racist illuminates the fact that every race is at risk and must shield their skin to prevent melanoma.

Unlike this guy, the sun’s UV rays don’t discriminate based on skin color. Use sunscreen daily to prevent melanoma.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Andrea Erali
Copywriter:Rachel Landau

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