Jan
09
Meineke owner picks Moxie as new lead agency
Posted in: Uncategorized
Driven Brands parent to auto-service brands including Meineke Car Care Centers and Take 5 Oil Change has tapped Atlanta-based Publicis shop Moxie as its new lead agency after a review.
Moxie, the marketing solutions agency Publicis Media’s Zenith acquired in 2006, will work on brand strategy, creative and media buying and planning for Charlotte, North Carolina-based Driven, whose brands also include Carstar and Spire Supply. Driven Brands is a portfolio company of private-equity firm Roark Capital Group and says it has more than 2,500 centers in North America.
Charlotte-based agency Mythic was the previous agency of record for Driven. The shop continues to work on some projects.
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