Meet Yuanyuan Pao, BlueKai’s 20-Something Data Cruncher
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Did you know that there is a substantial overlap among gamers and yoga aficionados online? That’s just one of the unique tidbits Yuanyuan Pao and her data team have teased out from consumer data gathered by BlueKai, where she works as a software engineer for the recently-acquired digital ad firm’s data science team.
Just 24 years old, Ms. Pao already has a solid resume under her belt. Following her physics undergrad education at MIT, where she worked as a video-game programmer, she focused on statistical signal processing and machine learning while obtaining an M.S. in Electrical Engineering at Stanford University.
While at Stanford, she worked for Bazaarvoice, a company flush with product-review data that branched into advertising around a year ago. There, Ms. Pao focused on natural language processing, or building systems to derive and comprehend meaning from the language of written product reviews.
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