Meet the Man Behind YouTube's Sudden Ad Crisis. He Has a Patented Fix
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Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube or other Google properties? Thank — or blame — Eric Feinberg, a longtime marketing-services executive who in recent months has made it his mission to find ad-supported content linked to terror and hate groups, then push links and screen shots proving it happened to journalists in the U.K. and U.S.
The resulting coverage has sparked a full-fledged advertiser revolt.
Mr. Feinberg owns Southfield, Mich.-based Gipec, short for Global Intellectual Property Enforcement Center, which employs “deep web interrogation” to find keywords and coding linked to terrorism and hate speech.
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