Mar
06
Meet the Exec Now Driving Microsoft’s $1.1 Billion Ad Budget
Posted in: Uncategorized
Microsoft’s newly appointed chief marketer is a familiar face, for better or worse.
A month into his tenure, Microsoft CEO Satya Nadella has tapped Chris Capossela for a second spin as CMO. A 22-year Microsoft veteran who spent a couple years as Bill Gates’ speech assistant, Mr. Capossela held the position from April 2011 to July 2013.
Now he’s back. However, in an interview he said the title may be the same but the job is a lot different.
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