Meet the Brooklyn Agency That White-Labels Clothing for Big Marketers
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If alternative marketing agency Vice and white-label clothier Li & Fung birthed an offspring, it would be Greenpoint, Brooklyn-based brand-development firm the Supply System.
Launched in 2010, founders Alexander Keith and Adam Travis want to make it easier for mass brands to sell cool clothes. The shop has grown its client roster to more than 50 companies over the past few years to include big names such as Urban Outfitters, Amazon and Need Supply.
Those names are a long way from where the Supply System got its start, which was as a traveling showroom of sorts. Mr. Keith, whose background is at branding agencies and who at one point worked at Wolff Olins, and Mr. Travis, a production manager, initially stocked a van full of made-in-Brooklyn garments and accessories that they sold to boutiques across the country.
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