Apr
07
Meet Linda Yaccarino — the Woman Who Has TV’s Toughest Sales Job
Posted in: Uncategorized
Don’t tell Linda Yaccarino she’s in the business of selling TV spots.
Instead, the president of ad sales for NBCUniversal asserts that she is selling cola, diapers, jeans and more — a task that’s become increasingly complex in a marketplace where viewer fragmentation is the norm.
So when Ms. Yaccarino kicks off talks with media buyers and clients during this month’s upfront — the annual negotiating dance in which TV networks try to unload the bulk of their ad inventory for the new season — she’s going in with a new strategy.
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