Dec
05
MediaVest Wins Brown-Forman Global Media Account
Posted in: Uncategorized
Liquor giant Brown-Forman has selected MediaVest as its new global media agency after a review, according to people familiar with the situation.
The Publicis Groupe agency will replace incumbent Interpublic-owned UM, which participated in the review. Other agencies that pitched include Publicis Groupe’s ZenithOptimedia and WPP’s Maxus. UM had held the account for more than 10 years.
A Brown-Forman spokesman did not respond to calls and emails seeking comment on deadline. Executives at UM did not immediately respond to messages left seeking comment. MediaVest referred calls to the client.
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