Apr
24
MDC's Assembly Media-Agency Group Invests in Ad Tech Firm Samba TV
Posted in: UncategorizedMDC media agency network Assembly has invested hundreds of thousands of dollars in ad tech and measurement company Samba TV, said Assembly CEO Martin Cass.
The seven-year-old ad tech company serves digital ads across screens based on data it gleans from an IP address that might power several devices in a household. The company then melds data from online, mobile and digital TV viewing together into a single metric.
As part of the investment deal, MDC will have an exclusive six-week preview of any new product Samba launches.
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