Oct
29
McGarryBowen Drives Away With Maserati
Posted in: Uncategorized
McGarryBowen, New York, has picked up the creative account for luxury carmaker Maserati after a procurement-led review.
The agency referred calls to the client, which did not respond to a request for comment. Much of the marketing for the brand, including creative and media services, had been done in-house in recent years. Maserati in 2002 hired WPP’s Brouillard, but the agency closed in 2009.
Maserati has been owned by Italian car company Fiat since 1993; the company also owns Ferrari, Lancia and Alfa Romeo. Fiat bought a majority stake in Chrysler Group, which operates Chrysler, Dodge, Jeep and Ram, in 2009.
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