McGarryBowen Brings on Translation's Pat Lafferty as President
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McGarryBowen has named Pat Lafferty its U.S. president. Lafferty, the president at Translation since the fall of 2016, assumes the responsibilities that had been handled by former CEO Simon Pearce, who recently joined JWT in the newly created role of North American CEO. Lafferty’s appointment is effective around June 1.
“It’s a great opportunity and I’ll have the ability to have greater impact with McGarryBowen’s three offices and its recent acquisition of [digital shop] Swirl,” says Lafferty.
The shop suffered a rough 2015, including the loss of its two largest accountsJPMorgan Chase and Verizon Retailas well as executive departures. But McGarryBowen turned itself around in 2016, earning the title of Ad Age’s 2017 Comeback Agency of the Year and appearing on Ad Age’s 2018 Agencies to Watch list. It grew revenue 5% last year to $158 million and won business with Planters, Burt’s Bees and Subway plus assignments from longtime clients Crayola and Kraft Heinz. The shop also picked up a major account last year, the creative and strategy duties for American Express’ new global brand platform.
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