Apr
25
McDonald's: 'There's a Big Mac for That' Boosted Results
Posted in: Uncategorized
Need to boost your sales? Apparently, there’s a Big Mac for that.
In its earnings call Tuesday, McDonald’s said serving larger and smaller versions of its iconic Big Mac and lots of $1 coffee helped the fast feeder kick off 2017 on a high note, even though visits to its U.S. restaurants did not increase.
First-quarter U.S. same-store sales rose 1.7%, rebounding after a decline in the fourth quarter of 2016. The latest performance at locations open at least 13 months clearly exceeded the decline of 0.8% analysts had anticipated, according to Consensus Metrix.
Post a Comment