McDonald’s Starts First Free-Coffee Promo Just as Taco Bell Blitzes Breakfast
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McDonald’s will give away coffee at breakfast for the first time, the company said Friday — one day after Taco Bell began a massive marketing campaign for its new breakfast menu.
In recent years, McDonald’s has had a continuing promotion for $1 cold drinks such as iced tea, but this is the chain’s first free national coffee promotion. It will start Monday and last two weeks, the company said. The small coffees will be available during breakfast hours, a part of the day that McDonald’s dominates by a wide margin.
“This event is McDonald’s way of encouraging new guests to try McCafe Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend,” said Greg Watson, senior VP-McDonald’s U.S. menu innovation, in a statement.
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