Jan
27
McDonald's: Signs
Posted in: UncategorizedOutdoor, Print
McDonald’s
Ever noticed that when hungry, you tend to project your cravings onto everything? Hungriness can indeed make one extra conscious of food-related signs. Based on this insight, we created an outdoor McDonald’s campaign, where the infamous Golden Arches are formed each time into signs in different surroundings, paving our way to a delicious Big Mac (or two).
If you see the signs, you are probably hungry.
Advertising Agency:DDB, Athens, Greece
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