McDonald’s Names Atif Rafiq Its First Chief Digital Officer
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McDonald’s has named Amazon and Yahoo veteran Atif Rafiq its first chief digital officer.
In the newly created role, Mr. Rafiq will lead McDonald’s global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to Chief Brand Officer Steve Easterbrook, who rejoined McDonald’s in April. Mr. Easterbrook was global chief brand officer for a brief stint in 2010, before becoming president of McDonald’s European division; he left McDonald’s in 2011.
“Consumers visit and interact with our brand in multiple ways — and digital continues to grow increasingly important to them,” said Mr. Easterbrook in a statement. “Atif will lead a more coordinated and comprehensive digital strategy for our global organization as we deepen our connection with our customers. His cutting-edge thinking, background and expertise will help us drive even greater innovation in this arena.”
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