McDonald's makes a big, beefy antibiotics pledge
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
New Yorkers might find themselves doing a double take when they encounter a double-decker bus with a Jaguar SUV inside. And a brand which had its ads rejected by the NYC subway got even better publicity in an “SNL Weekend Update” sketch. But first, McDonald’s, which stopped serving chicken treated with antibiotics important to human medicine, is now starting to tackle the same issue for its burgers.
To promote Philadelphia dips there’s a Philadelphia Double Diptector. The prototype of a bowl that helps party throwers catch double dippers and sounds an alarm is being sold on eBay, with proceeds going to Feeding America. The Kraft Heinz brand worked with Droga5, Starcom, VMLY&R and others on the project.
Post a Comment