Jan
26
McDonald's Hires Two Outsiders for U.S. Marketing Roles
Posted in: Uncategorized
McDonald’s is hiring two marketing executives for its U.S. business, the latest additions of outsiders from the consumer goods industry as the Golden Arches seeks fresh perspectives to shake up its approach.
Kenny Mitchell is joining as McDonald’s USA’s VP of brand content and engagement and Lizette Williams is coming in as head of cultural engagement. The appointments come after PepsiCo’s Morgan Flatley joined McDonald’s last year as its U.S. chief marketing officer.
Mitchell joins McDonald’s Feb. 5 from PepsiCo’s Gatorade, where he was head of consumer engagement, leading global integrated marketing. Mitchell fills a post left vacant after Joel Yashinsky left McDonald’s in 2017.
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