McDonald’s Got NYC’s Bushwick Collective to Paint Bagel Burgers on Billboards All Over Holland

If anything says “New York” more than a bagel, it’s graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald’s, from TBWANeboko. To promote a new burger–the New York Bagel Supreme–in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective,…

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