Jun
16
McDonald's Exits Longtime Olympics Partnership
Posted in: Uncategorized
McDonald’s and the International Olympic Committee are no longer lovin’ it. The two are ending their longtime partnership.
The breakup is a huge shift for McDonald’s, which has been sponsoring the U.S. Olympic Committee since 1976 and been a TOP partner with the IOC since 1996. Both of those relationships end effective immediately. Financial terms of the separation were not disclosed.
The chain’s decision marks the latest big-name sponsor’s departure from the Olympics, following Budweiser, Citi, Hilton, TD Ameritrade and AT&T.
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