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McDonald’s has hired 17-year-old Olympic gold medal gymnast Gabby Douglas to help promote its newest item — the egg-white breakfast sandwich.

The world’s largest restaurant chain by sales has tapped Ms. Douglas, who won the women’s gymnastics all-around gold and helped the U.S. squad win the team event in London last year, as it attempts to attract diners with healthier items. The fast-food company, long criticized for selling junk food and targeting kids with its ads, has recently sought to clean up its image with apple slices in Happy Meals and a “Favorites Under 400 Calories” menu.

“The typical impression of McDonald’s is that it’s high calories and high cholesterol,” Bob Dorfman, exec creative director at San Francisco-based Baker Street Advertising, said in an interview. “It makes sense to nab somebody like Gabby Douglas” because she espouses a healthy lifestyle and appeals to a younger crowd.

Continue reading at AdAge.com