Hasta La Creative!

McDonald’s is challenging people not to get distracted by a Big Mac in a digital campaign to accompany its current TV spots in which professionals find their thoughts hijacked by the burger. The work, by Razorfish, kicks off with a hidden-camera video of unsuspecting people being asked to take a photo of a couple. While a poster of a Big Mac is carried past them, the girlfriend in the couple changes places with another girl, and the boyfriend appears not to notice. Viewers can click through to an interactive website in which Big Mac challenges you to a series of mind games — to see whether you, too, are distracted by the product.

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