Oct
06
McDonald's: Breakfast, Fries
Posted in: UncategorizedPrint
McDonald’s
In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.
As moving and painting often go hand in hand, we decided to use paint swatches to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.
Happy Moving Day
Advertising Agency:Cossette, Montreal, Canada
Chief Creative Officer:Antoine Bécotte
Creative Director:Vicky Morin
Art Directors:Fabrice Bouty, Alexandre Jutras
Copywriter:François-Julien Rainville
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