Hasta La Creative!

While the new Omnicom Group agency dedicated exclusively to McDonald’s still remains unnamed, the fast-feeder’s CMO Deborah Wahl and DDB North America CEO Wendy Clark discussed the ins and outs of the new relationship during a panel at Advertising Week.

Last month, McDonald’s awarded a DDB-led Omnicom team its U.S. creative account after 35 years with Publicis’ Leo Burnett Co., and Ms. Clark said the RFP for the business, which came at the holding company level, was “voluminous.”

She said she had hundreds of people from almost 20 different agencies within Omnicom working on the brief for 16 weeks. “It was breakneck, but it was good,” said Ms. Clark.

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