McCann's Craft Worldwide Absorbs Staples' In-House Production Shop
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Some marketers have been staffing up their in-house production studios, but retailer Staples is doing something different.
Staples is handing over the operations of its U.S. creative production services studio to McCann Worldgroup’s Craft Worldwide, the network’s production shop. Although the 100 employees that work for Staples’ production team will now work for Craft, they will still work from Staples’ headquarters in Framingham, Mass., handling all U.S. production for print, digital and video.
Craft began working with Staples in 2015, handling print and digital “adaption,” wherein the shop would take digital assets like landing pages and banner ads and make them responsive on various devices like tablets, phones and desktop. Craft launched in 2012.
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