McCann Worldgroup Files Protest Against U.S. Army
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Charging that its elimination from an agency review for the U.S. Army’s business was “an arbitrary and capricious decision,” McCann Worldgroup has filed a formal Government Accountability Office pre-award bid protest against the Army.
In January, the U.S. Army released a request for proposals for its advertising and marketing business. An Army representative said at the time that the mandated review “estimates the contract ceiling to not exceed $4 billion” over a period up to a decade.
McCann Worldgroup, which includes Weber Shandwick and UM, has held the business since 2005 and reaps an estimated $30 to $40 million in annual revenue from the account. The Army last extended its contract with McCann Worldgroup in November 2015 for another 18 months.
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