McCann retreats from Army review
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McCann is finally waving a white flag after a long battle for the U.S. Army account.
In an unexpected twist to a long-running saga, McCann filed January 18 to the U.S. Court of Federal Claims requesting “the voluntary dismissal of its protest” that was initially filed in November.
The lucrative account went up for review in 2014 but has been extended multiple times along with its contract with McCann. After the business was awarded to Omnicom Group’s DDB in November of last year, Interpublic Group of Cos.’ McCann filed a protest with the Government Accountability Office which was ultimately unsuccessful. The GAO denied McCann’s protest bid on the grounds that its submission was incomplete because of a missing disk. McCann then took the matter to the U.S. Court of Federal Claims, where it remained until today’s filing by the agency to dismiss.
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