Hasta La Creative!

McCann New York has tapped Maru Kopelowicz, Jeff Anderson and Cam Hoelter as executive creative directors, and Holly Hessler as a group creative director. Kopelowicz joins McCann from Ogilvy & Mather, where she most recently led global creative for brands like Holiday Inn, Holiday Inn Express, and Crowne Plaza. She began her career as a copywriter in Buenos Aires, Argentina, later moving to agency positions in Miami and New York, and her work for Tide/Ariel and Glade has won five Cannes Lions. Anderson joins most recently from CHI & Partners New York, where he was an executive creative director. He has worked at TBWAChiatDay in New York, Droga5 in New York and Goodby, Silverstein & Partners in San Francisco on brands such as PBS, HBO, Hewlett Packard, and Chevrolet. Hoelter, who moved to New York from Australia in 2016, was most recently an executive creative director. at DDB New York. Hessler joins from TBWAMedia Arts Lab in LA where she worked as a creative director and copywriter on Apple for several years.

Work & Co is appointing two new design directors, Fabricio Teixeira and Vitor Andrade, both from R/GA. Both are originally from Brazil. Teixeira, who also worked at CPB earlier in his career, has led projects for a number of tech clients including Google, Samsung and Intel. A former Miami Ad School instructor, he is also founder of UX Collective, a resource for advice and articles on user experience, usability and product design. Andrade –who specializes in brand and experience design–spent seven years at R/GA. His client experience includes Nike, Google, Converse, Fossil, Lincoln Center, Samsung, Coke, Absolut Vodka, Logitech, Bradesco and TIM Brasil.

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