McCann Health taps Matt Eastwood as global chief creative officer
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Matt Eastwood is joining McCann Health as global chief creative officer, starting Monday. Previously the worldwide CCO at J. Walter Thompson, Eastwood is taking on the position formerly held by Jeremy Perrott, who was fired last year after unspecified violations of the company’s code of conduct. He will work with John Cahill, global CEO of McCann Health, and report to Rob Reilly, global creative chairman at McCann Worldgroup.
“The CPG space has been shrinking in budgets, and health and wellness has been growing,” says Eastwood. “It’s kind of the one space that seems to be attracting more clients. It felt, for me, the right time to move more definitely into that space.”
At JWT Eastwood oversaw lauded health and wellness work, including a campaign for “The Fin,” a prosthetic leg created by Northwell Health that allowed a disabled veteran to move both on land and in the water. A campaign for Abbott in Latin America encouraged shopping malls to include mannequins representative of breastfeeding women.
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