Apr
04
McAfee Rebranding Might Be One of 2017's Boldest Moves
Posted in: Uncategorized
Here’s a question for marketers: When rebranding your company, do you start fresh and pick a new name or do you select an established identity that’s also associated with the bizarre and scandalous life of former software tycoon John McAfee?
For Allison Cerra, who was just promoted to chief marketing officer from VP-marketing at Intel Security, the company being renamed, the answer is simple: McAfee.
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