Mazda Makes Your Facebook Feed a Car-Crash in Safety Ad Drive

Category: Beyond Madison Avenue
Summary: Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.

The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger…

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