Hasta La Creative!

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

The truth is that we’ve come to expect most things we buy to come “all included”.
Just think about it for a minute.
 
We order holidays that are “all included”, we expect our computers to come with all the right software and our kids’ toys to come with batteries and the necessary parts so they can have a good time. So why not our cars?
 
Mazda doesn’t believe in “Not Included”. That’s why the new Mazda 3 comes with everything standard: Advanced security features, 2.0 engine with 165 BHP, xenon headlights and 18? alloy wheels STANDARD.
 
Settle for anything less and we guarantee you’ll be in for a frustrating, not to say infuriating experience.
 
Mazda 3. We don’t believe in not included.

Mazda | Batteries Not Included:

Mazda | Cars Not Included:

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
C.C.O: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham
Art-Directors: Tal Leshetz Abugov, Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv
Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman
Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit
Director: Yoram Ever-Hadani
Production: Tiferet Productions
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel
Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even

The post Mazda by BBR Saatchi & Saatchi appeared first on DesiCreative.