Apr
10
May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Events
Posted in: UncategorizedOne month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched to virtual events amid the COVID-19 pandemic. The TV advertising tradition is now in the process of dissolving entirely this year, as most presenters have decided to delay their virtual events for…
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