Maxim Magazine Up for Sale, Alpha Media Says


Maxim magazine’s owners at Alpha Media are exploring a potential sale, partnership or partial sale, the company said today.

A sale effort had been in the cards since lenders including Cerberus Capital Partners took over the company in 2009. “It’s never been a matter of ‘if,'” Maxim President Ben Madden said in an interview. “It’s a matter of when.”

A deal now is not a sure thing, Alpha and Mr. Madden cautioned. “They don’t have to sell if the price isn’t right or the partnership isn’t right,” he said.

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