Hasta La Creative!

Ferrero USA has tapped Interpublic Group’s Martin Agency as U.S. creative agency of record for its Tic Tac Mints brand after a six-month review. The agency will handle strategic and creative duties for Tic Tac, which spent about $13.6 million on measured media in 2013, according to Kantar Media.

The incumbent, Omnicom Group’s Merkley & Partners, had handled Tic Tac since 2004. It remains Ferrero’s agency of record for Nutella.

“We’re proud of the work we’ve done for Tic Tac, bringing it back into a strong position and we value our relationship with Ferrero — we wish them nothing but the best,” said Rob Moorman, CMO at Merkley & Partners.

Continue reading at AdAge.com